ГДЗ по английскому языку для 6 класса Е. Ваулина

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Ethics uncountable noun is the study of this. Named Advertiser of the year at the 50 th Cannes International Advertising Festival, he is the first parson to win the award twice. The company now wishes to enter the lower end of the market.

Write a letter to an organization asking what its policy is on this issue. В ч красноярске, языка, школа языка.

Учебник Spotlight 2. Страница 24

Roadside panels: Billboards are large outdoor panels for displaying ads. Giant banners or wallscapes are hung on the front of buildings. Outdoor contractors also offer lightboxes illuminated panelstri-face billboards with rotating sections allowing three different advertisements to be displayed in sequence and scrollers signs displaying a number or posters, one after the other. Street furniture: In 1962 Jean-ClaudeDecaux introduced the concept of advertising on bus shelters. Pedestrian panels are backlit - lit from behind - and normally located on streets in town and city centres. Ads can also be positioned inside or on the side or rear of a vehicle. Ambient media: Adverts can be displayed on non-traditionalmedia such as the back of a receipt from a shop or a travel ticket. The use of floor graphics is common in supermarkets and shopping centres. Digital video billboards show short advertising spots 15, 30 or 60 seconds. Consumers can interact directly with some interactive advertising sites, such as bus shelters and poster panels, using their mobile phones. Note: Paste is the adhesive used to attach posters to walls; the word can be used as a noun and as a verb. The term approach specifies the distance between the point where the advertisement first become visible, to the point where is no longer readable because английский язык учебник страница 24 has passed out of sight. Across 2 Another name for a hoarding. Complete the news report using words from the box. The opening of a new concert hall was announced by huge banners 1 ……… on prominent sites around the city. Bus 3 ……… were treated to new eye- 4 ……… interactive ads that английский язык учебник страница 24 up and made noises as pedestrians walked past. A spokesperson for the new concert hall said that the public reaction had been good. One commuter said that she had been pleasantly surprised to find herself walking on floor 6 ………. Match the celebrities to their sport. By Stefano Hatfield Phil Knight, the co-founderand former Chief Executive of Nike, prefers to let his superstar athletes and advertisements do his talking for him. Named Advertiser of the year at the 50 th Cannes International Advertising Festival, he is the first parson to win the award twice. Knight has an absolutely clear and committed strategy to use celebrity athlete endorsement. From the beginning Nike has been prepared to take a gamble on sporting bad boys others would not touch: Andre Agassi springs to mind. It was a strategy that began with Ilie Nastase, the original tennis bad boy. The Romanian had the quality that has come to represent Nile and its advertising attitude. But Knight admits the company then lost its way as it failed to cope with its success. It experimented unsuccessfully with expansion into non-athleticshoes, and lost its number one position to Reebok in 1986. Knight bet the future of the company on a new feature: a new air technology inside the trainer. He launched the product with David Fincherdirected ad which use the Beatles track Revolution, and then marketed the Air Jordon brand on the back of Michael Jordon. Sales took off and the rest is history. This brings us to the subject of globalization and the question of how American the brand can be. It is a remarkable body of work, both in its variety, daring and consistent originality. At Nike there is a streamlined decision-makingprocess that gives marketing directors real power. They do not rely on market research pre-testingwhich often reduces the impact of more experimental commercials. Things only happen in Nike ads that sportsmen and women can really do. When it works, it is more interesting. There really is английский язык учебник страница 24 formula. What are the advantages and disadvantages for a company of using celebrity endorsement in its advertising. The article mentions an attention grabbling advertisement. This type of phrase is common английский язык учебник страница 24 advertising. Match the words 1 to 6 to the words a to f to make word partnership. Which of the word partnership in ex. Prepare an advertising campaign for one of the products or services given below. The car was popular in the 1950s and 60s. An American firm wants to re-launchit. Target consumers will be high-incomeexecutives with a sense of fun and style. Aim: An international campaign, with advertising adapted to local markets. The company now wishes to enter the lower end of the market. Aim: Launch the perfume in an English-speakingcountry. They are reasonably priced, but are not attracting enough customers. Aim: A creative campaign to improve sales. Aim: Develop loyalty among existing customers and attract new ones. Prepare a Power Point presentation. Several, or just one or two. If you use: an advertisement — write the text and do rough art work. Was it 6 Will the target audience remember the varied in pitch or monotonous. What does it mean for you. What is specificity of business ethics in your view. How can ethics influence successful business activity. Ethics countable noun are moral beliefs about what is right or wrong. Ethics uncountable noun is the study of this. Companies want to be seen as good corporate citizens, with activities that are beneficial not only for their stakeholders — their employees, shareholders and so on — but for the community and society as a whole. Accountability and transparency Ethical corporate behaviour includes accountability — the idea that companies are completely responsible for what they do and that people should be able to expect them to explain their actions. Transparency is explaining this behaviour in a way that can be understood by outsiders, and not trying to hide anything. Companies may say that they demand high levels of probity and integrity — complete honesty — from their employees, and that they do not tolerate any form of misconduct. Corporate social responsibility Companies have long had codes of ethics and codes of conduct saying how their managers and employees should behave. Now they are looking at these issues in more systematic ways. Read the article related to the ideas in Vocabulary above. Then say if the statements below are true or false, identifying the phrase or sentence from the article that confirms your answer. How to become good in all areas Few companies are clear about how to manage what can be an amorphous collection of internal initiatives and external relationships on social, environmental and ethical issues. But how can this be done. It encourages companies to think hard about their stakeholders, what their concerns are, how credible and influential they are and whether they are a potential long-termpartner or liability. Most companies have clear, coherent policies on social, environmental and ethical issues. If company behaves with probity, it has ethical standards. Business for Social Responsibility has a coherent approach to designing a corporate social responsibility management system. Codes of conduct are enough to ensure ethical behaviour. Complete the sentences, with the expressions from Vocabulary. Answer the following questions: 1. Do you know of any companies that are famous for their ethical behaviour. Do you choose to buy from them because of this. What environmental movements are there in your country. What environmental projects are they involved in. Think of a particular ethical issue that concerns you. Write a letter to an organization asking what its policy is on this issue. Which word is different from the others in each set. Choose from the first set to complete sentence 1, from the second set to complete sentence 2and so on. He informed the press that the company was using under-ageworkers in the factory. Discuss this list of unethical activities. In your opinion, which are the worst. Are any common in your country. Discuss the ethical questions below. A different person should lead the discussion of each issue. One of the female candidates is clearly the best qualified person for the job. However, you know that some of your best customers would prefer a man. If you appoint a woman you will probably lose some sales.

Target consumers will be high-incomeexecutives with a sense of fun and style. Several, or just one or two? Answering phone calls 77 Section 04. Roadside panels: Billboards are large outdoor panels for displaying ads. Discuss the ethical questions below. Discuss this list of unethical activities. Разговаривайте с детьми, используя знакомые им фразы, рассматривайте картинки и предметы и называйте их по английский, находите новые слова в книгах, газетах, фильмах. Across 2 Another name for a hoarding. How to become good in all areas Few companies are clear about how to manage what can be an amorphous collection of internal initiatives and external relationships on social, environmental and ethical issues. One of the female candidates is clearly the best qualified person for the job. Writing at home 63 Unit 05.